1 Jan 2015

"Awakening of a new Era."

New Bhakti Marga Logo Announcement

As Bhakti Marga approaches its tenth anniversary, the time has come for a new era of change. Bhakti Marga has always stood for the uniting Love of God, transcending all religions and bringing people together from all corners of the globe.

Now more than ever is a time of change both inside and outside and it is our mission and goal to be at the forefront of that change, ushering in a new age of love and spiritual growth that is so very needed in this world.

With all that in mind, Sri Swami Vishwananda has decided that the logo of Bhakti Marga needs to change to reflect that renewed conviction of change and spiritual awakening.

Symbolism of the new logo

The white horse is a symbol of transformation and new beginnings. It signifies a return to the light from darkness, a journey from our minds to our hearts. Perhaps the most famous use of the white horse comes form the Hindu shastras which claim that Kalki, the tenth avatar of Maha Vishnu, will come riding on a white horse, bringing with him a new dawn and the end of the Kali Yuga. It is exactly that transformation and progression that Sri Swami Vishwananda wishes upon this world and Bhakti Marga is aligning itself to that wish through this new logo. The old logo served to unite us. We believe the new one serves to propel us forwards towards God’s Love as one big family.

Logo Elements

As well as the previously discussed white horse, the new Bhakti Marga logo also contains a few other noteworthy elements. We have now also added the Maha Mantra of Bhakti Marga and the Sri Sampradaya, Om Namo Narayana, to the inner sector of the logo. The Name of God is the greatest and most powerful gift given to us for our spiritual salvation in this age. If we are indeed to usher in a new age then we wish to show the way in which this will be accomplished; through the continuous, loving chanting of the Divine Names.

On the outer petals of the logo you can now find a variety of logos and symbols, each representing a different facet of Bhakti Marga. For example, you will find the logos for Atma Kriya Yoga, OM Healing, Simply Meditation and the Mantra Project as they are the principle techniques and practices that have been given by Swamiji over this first decade of Bhakti Marga. You will also find symbols of meditation and prayer to symbolise our way of life, the spiritual path we have chosen to take under the guidance of our Satguru. The symbols of the world’s religions previously used in the centre of the old logo are also now found on the outer petals. Bhakti Marga will always stand for the unity of religions and the new logo will continue to uphold that stance. The remaining five petals at the top of the logo consist of the Bhakti Marga tilak, Lord Narayana’s Shankha and Chakra and his eternal bhaktas and servants, Garuda and Hanuman. These serve as the symbols of our Guru Parampara (lineage), the most important element of Bhakti Marga by far. Only through worship to the Guru are we to ever succeed in our goals. These symbols will serve as a reminder of that for generations to come.

Last but not least, the white horse is seen emerging from a lotus. The lotus is a widely used symbol in spirituality for a good reason. Lotus’ grow in swamps and muddy areas, yet they blossom into beautiful and pure flowers. This is the very same struggle we are faced with. We live in a world of illusion and darkness and our only wish is to rise into the light of God’s Love. Bhakti Marga will shine through as a lotus amidst the world’s darkness. Sri Swami Vishwananda will be ever there to hold our hands on this journey but the first step must come from our side. Let us join hands as one renewed family and usher in this new age of Love together as one, under the eternal guidance of our beloved Satguru, Sri Swami Vishwananda.